Harnessing volatility to create unique investment opportunities

Capstone, a leading global investment firm, with a reputation for being a thought leader in volatility, needed to redefine their brand, communications and engagement strategy to support their growing offering and global presence.

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Inspiring people to unleash their potential

Shortly after turning her efforts towards international motivational speaking, Annabelle was faced with a shifting marketplace due to the pandemic. We partnered with her to evolve her brand and offering for the digital world.

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Delivering products that look, smell, feel and are good for you

LAFCO, a beloved modern fragrance company with a cult-like following, needed to enhance its offering to meet evolving business and customer needs. We partnered with them to do just that and it resulted in a 20% uptick in sales.

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clients

testimonials

"We were looking to modernize and build out the Capstone brand, in order to improve internal and external communications and to position us as an employer of choice. We asked James to lead the initiative because of his diverse experience, ability to understand our business and bring non traditional, out of the box creative thinking to our brand and communications. At Capstone, we see the world differently. James successfully packaged that for us to critical appraise from our team, prospective employees and investors. That’s why we hired him."

— Paul Britton, CEO, Capstone

“It has been an absolute pleasure working with Christina. She played an enormous part in saving my business when it was significantly impacted by COVID and helped me pivot to a viable digital model. Christina is extremely organised and hardworking and has a wonderful energy and sense of humour. Working with her has been a golden thread during a challenging 2020. I am so grateful to her and Versive for all they have done to enable my business to thrive.”

— Annabelle Williams, Paralympian, author and speaker

"We had a very limited amount of time to get the Amp brand relaunched and Versive met and exceeded our expectations at every step. Versive have been true partners to us and, because they think as a part of our own team, brought significant thought leadership to the table, and they're always focussed on how to build value for us."

— Dave Rogers, President and CEO, Amp

“Versive was quick to understand our challenges and articulate how to differentiate our brand. They came up with a brand architecture that fundamentally simplified and streamlined our approach to our business and its communications."

— Paul Ezekiel, Executive Chairman and CIO, Amp

“Versive is a boutique branding agency with all of the rigor and resources of a larger firm. Direct collaboration with the principals is efficient, fulfilling and very productive. Through their deep research and thoughtful approach they generate effective strategies and brands destined to thrive.”

— David Komar, Principal and CMO, Komar

"The Versive team was extremely engaged during the entire branding exercise conducted at LAFCO. I found them to be professional and thorough — they completed the tasks as assigned to them in a methodical and effective manner. The overall engagement proved to be highly successful in helping us to develop, implement and communicate our new brand strategy.”

— Jon Bresler, CEO, LAFCO

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Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.”

— Sir Richard Branson