the client
Annabelle Williams OAM, an international motivational speaker, Paralympic gold medalist, five-time world record holder, corporate lawyer, sports broadcaster, stunt-double and brand ambassador.
the need
Reimagine a brand and business strategy that adapts to a virtual pandemic world and sets a framework for long term growth.
the client
Annabelle Williams OAM, an international motivational speaker, Paralympic gold medalist, five-time world record holder, corporate lawyer, sports broadcaster, stunt-double and brand ambassador.
the need
Reimagine a brand and business strategy that adapts to a virtual pandemic world and sets a framework for long term growth.
the engagement
At Versive, we love building brands from the ground up. So when Annabelle Williams — Paralympic gold medalist, five-time world record holder, M&A lawyer, sports broadcaster, stunt-double for Charlize Theron, Mom and now international motivational speaker — came looking for a partner to help build her brand and business, we couldn’t refuse. After achieving so much early in her career, Annabelle knew that her passion was motivational speaking. She quickly pivoted from a desk job at a law firm to the international stage and had incredible gigs lined up across the globe. Then COVID-19 hit and the tables turned, with in-person events being cancelled until further notice. That’s where Versive came in. We worked closely with Annabelle to create a strong foundation for her business including brand and communications strategies, a new website, video content and a plan for bringing her offering to her audiences digitally.
the results
Today Annabelle leverages her unique background and approach to empower people to become their best selves. She embodies how determination, kindness and a little humor can come together to help individuals overcome challenges, reach their potential and thrive. We congratulate Annabelle on yet another impressive milestone in her career and are proud to have been part of it. Her message is an important one — we invite you to learn more at annabellew.com
services provided
- Brand and customer experience audit
- Industry, trend and landscape analysis
- Communication and touchpoint audit
- Brand strategy
- Brand architecture
- Naming
- Brand creative
- Brand guidelines
- Growth and innovation strategy
- Communications and content strategy
- Customer experience and engagement strategy
- Product, service and sales strategy
- Benchmarking and analytics
- User experience and wireframes
- Interface design
- Brand and change management
- Organizational design
- Branded video and text content production
- Responsive web and mobile design
- Copywriting and editing
- Content distribution
- Communications and tools creation