Capstone Investment Advisors

the engagement

We’ve been fortunate enough to work with a diverse client list. We begin by understanding the needs of our clients, their businesses and customers -- and in turn, design the appropriate brands, products and experiences to meet them. Each engagement brings a steep new learning curve and a rush of anticipation as challenges are defined, solved and new experiences are crafted and brought to life. Detailed quantitative and qualitative research across business, brand, consumer, offering and industry ensures that all relevant issues are tabled prior to starting the journey to solve them.

Capstone Investment Advisors understood this when they invited us to redefine their brand, communications and engagement strategy to support their growing offering and global presence. Employee insights to the brand and culture were integral throughout the project. By using an employee Net Promoter Score we were able to measure brand alignment and included intrinsic aspects, such as pride, energy and optimism. From the beginning of our engagement, to the internal launch of the new brand and communications strategy this score improved dramatically, a testament to how important it is to integrate the process and it’s output into the fabric of the organization.

the results

Working full time from Capstone’s New York office during the project meant that our small and experienced team were literally living the unique culture of the organization, allowing us to channel that directly into its brand and communications. We hope you enjoy finding out more about Capstone Investment Advisors as much as we did helping them to create the experience. Paul Britton, Rob Kolodziej, Heather Haigh and the Capstone team, thank you for the opportunity. Oscar Valdez and Gianclaudio Angelini, as always thank you too!